Tim deluxe - fluid moments


my knees they dont go weak
they don’t go giddy-up
when you don’t call me
and my head
it does not spin
so don’t try me, with your sweet nothings

If this was the case in 1986 what has changed that has resulted in the men's magazine market becoming one of the fastest growing magazine sectors? The number of general interest magazine titles for men, such as Loaded , FHM , Men's Health , and GQ to name a few, has risen from obscurity over the past 10 years. Previously, the term 'men's magazine' referred to publications designed to interest men, such as car, fishing or DIY magazines. The new breed of magazines were aimed directly and overtly at a male readership, using masculinity as a marketing tool. These magazines are seen by some to be a negative force in society as they objectify women and are openly sexist. This essay will argue that the emergence of such titles is in response to a change in masculinity in society, reflected in both the possibility of producing such magazines and within the magazines themselves. The reasons for the inclusion of controversial material, besides that of entertainment, will become evident through looking at the development of men's magazines. This essay will then look both at the style and content of the magazines in terms of the construction of masculinity they express, 'macho' or otherwise, and the visual and rhetorical representations of women. Examples from two titles on the market, GQ and Loaded , will be analysed. GQ or Gentlemen's Quarterly is supposed to be at the top end of the market, and Loaded is leading the tabloid bunch! Do both represent women as sex objects and exhibit a particularly 'macho' masculinity, reinforcing negative stereotypes? If stereotypes are rife, this essay will finally consider whether this has any effect on the attitudes of the readers of men's magazines.


Tim Deluxe - Fluid MomentsTim Deluxe - Fluid MomentsTim Deluxe - Fluid MomentsTim Deluxe - Fluid Moments

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